| In order to tap into the popularity of | | | | primary sponsors of this campaign. However, |
| Yellowstone, Montana, and Wyoming fly fishing | | | | campaign organizers have realized the power |
| as part of the travel agenda for many people | | | | of working with the private sector to |
| visiting this environmentally sensitive | | | | increase exposure for the cause. |
| region, the 'Stop Aquatic Hitchhikers!' | | | | |
| campaign enlisted the help of Vertical Media, | | | | In order to tap into the popularity of |
| based in Jackson Hole, Wyoming. | | | | Yellowstone, Montana, and Wyoming fly fishing |
| | | | as part of the travel agenda for many people |
| In the past, most people have looked to the | | | | visiting this environmentally sensitive |
| government to address various environmental | | | | region, the 'Stop Aquatic Hitchhikers!' |
| issues. However, with the complexity and | | | | campaign enlisted the help of Vertical Media, |
| magnitude of these issues increasing | | | | based in Jackson Hole, Wyoming. |
| exponentially, a different approach is | | | | |
| needed. | | | | If you "Google" Wyoming or Montana fly |
| | | | fishing or Yellowstone Vacations, you are |
| The 'Stop Aquatic Hitchhikers!' campaign has | | | | likely to come across one of Vertical Media's |
| become a unifying communications vehicle to | | | | online travel guides. A banner ad at the top |
| address the growing aquatic invasive species | | | | of each site displays the 'Stop Aquatic |
| issue and it has attracted the interest, | | | | Hitchhikers!' message, urging vacation |
| support and active involvement of the private | | | | planning visitors to click and learn how they |
| sector. The national Aquatic Nuisance Species | | | | can help protect the waters in and around |
| (ANS) Task Force, the U.S. Fish and Wildlife | | | | Yellowstone National Park. |
| Service and the U.S. Coast Guard are the | | | | |