| In order to tap into the popularity of Yellowstone, | | | | U.S. Coast Guard are the primary sponsors of this |
| Montana, and Wyoming fly fishing as part of the | | | | campaign. However, campaign organizers have |
| travel agenda for many people visiting this | | | | realized the power of working with the private |
| environmentally sensitive region, the 'Stop Aquatic | | | | sector to increase exposure for the cause. |
| Hitchhikers!' campaign enlisted the help of Vertical | | | | In order to tap into the popularity of Yellowstone, |
| Media, based in Jackson Hole, Wyoming. | | | | Montana, and Wyoming fly fishing as part of the |
| In the past, most people have looked to the | | | | travel agenda for many people visiting this |
| government to address various environmental | | | | environmentally sensitive region, the 'Stop Aquatic |
| issues. However, with the complexity and | | | | Hitchhikers!' campaign enlisted the help of Vertical |
| magnitude of these issues increasing exponentially, | | | | Media, based in Jackson Hole, Wyoming. |
| a different approach is needed. | | | | If you "Google" Wyoming or Montana fly fishing or |
| The 'Stop Aquatic Hitchhikers!' campaign has | | | | Yellowstone Vacations, you are likely to come |
| become a unifying communications vehicle to | | | | across one of Vertical Media's online travel guides. |
| address the growing aquatic invasive species issue | | | | A banner ad at the top of each site displays the |
| and it has attracted the interest, support and | | | | 'Stop Aquatic Hitchhikers!' message, urging |
| active involvement of the private sector. The | | | | vacation planning visitors to click and learn how |
| national Aquatic Nuisance Species (ANS) Task | | | | they can help protect the waters in and around |
| Force, the U.S. Fish and Wildlife Service and the | | | | Yellowstone National Park. |