| The study was based on 3 categories, | | | | purchase their own boat would also |
| Boater, Angler and Boating Angler. | | | | appeal to a niche market. |
| The study showed that people are more | | | | So not only is there a market to sell |
| attracted to the idea of boat fishing | | | | boats as well as fishing equipment, |
| rather than fishing only. The study also | | | | there is also a market to promote deep |
| revealed that people are more likely to | | | | sea fishing trips. |
| buy a boat to fish rather than buying a | | | | Most anglers today will tell you that |
| boat just for recreation purposes. | | | | they were first introduced to fishing |
| The study revealed that fishermen who do | | | | around the age of 8 to 9 and generally |
| not currently own a boat are actively | | | | through family members. They said they |
| looking around to buy one and the | | | | would be more likely take up fishing if |
| purchase is likely to happen within the | | | | their friends had the same interest. |
| next 12 months. | | | | Children today who are interested in |
| Those who boat fish are also more likely | | | | fishing probably own their own fishing |
| to have a different perspective on the | | | | rod and are aware of which bait and |
| environment rather than those who just | | | | weights to use. They likely head off |
| fish or own a boat for general | | | | down the local river with their friends |
| recreation. | | | | for a fun day of fishing. |
| The study showed that fishing motivates | | | | It is of course highly unlikely they can |
| people to get out on the water in a boat | | | | afford to buy their own boat, but the |
| and that more than half of all boats | | | | idea of going on a deep sea fishing trip |
| sold, are bought for deep sea fishing. | | | | will greatly appeal to them. |
| The idea of the study was to reveal | | | | You do not need to be an experienced |
| which market would be better promoted. | | | | fisherman to take a deep sea fishing |
| Boating or Fishing, however, the study | | | | trip nor do you need to fork out the |
| revealed that there was a greater market | | | | cost of purchasing the equipment needed |
| for Boat Fishing as people who like to | | | | to take a trip. |
| fish are more likely to buy a boat to go | | | | A large percentage of day trip fishing |
| fresh or sea water fishing. | | | | boats provide all the equipment you need |
| Although these statistics revealed that | | | | as well as having experience to hand for |
| boat fishing is more popular, not | | | | those who are not familiar with deep sea |
| everyone can afford to purchase a boat, | | | | fishing. |
| therefore, alternatives such as taking a | | | | Generally you can take a trip any time |
| deep sea fishing trip is also highly | | | | of year, day or night, as long as the |
| appealing. | | | | trip co-ordinators provide this service. |
| Statistics show that people like the | | | | So for you fishermen out there who love |
| idea of jumping in a boat and going deep | | | | the idea of boat fishing yet cannot |
| sea fishing, especially if you are | | | | afford your own boat, there is still an |
| already a fisherman, therefore, | | | | alternative option for you. Take a deep |
| promoting the idea of deep sea fishing | | | | sea fishing trip. |
| trips for those who cannot afford to | | | | |