| The study was based on 3 categories, Boater, | | | | trips for those who cannot afford to purchase |
| Angler and Boating Angler. | | | | their own boat would also appeal to a niche |
| The study showed that people are more | | | | market. |
| attracted to the idea of boat fishing rather than | | | | So not only is there a market to sell boats as well |
| fishing only. The study also revealed that people | | | | as fishing equipment, there is also a market to |
| are more likely to buy a boat to fish rather than | | | | promote deep sea fishing trips. |
| buying a boat just for recreation purposes. | | | | Most anglers today will tell you that they were |
| The study revealed that fishermen who do not | | | | first introduced to fishing around the age of 8 to |
| currently own a boat are actively looking around | | | | 9 and generally through family members. They |
| to buy one and the purchase is likely to happen | | | | said they would be more likely take up fishing if |
| within the next 12 months. | | | | their friends had the same interest. |
| Those who boat fish are also more likely to have | | | | Children today who are interested in fishing |
| a different perspective on the environment rather | | | | probably own their own fishing rod and are aware |
| than those who just fish or own a boat for | | | | of which bait and weights to use. They likely head |
| general recreation. | | | | off down the local river with their friends for a |
| The study showed that fishing motivates people | | | | fun day of fishing. |
| to get out on the water in a boat and that more | | | | It is of course highly unlikely they can afford to |
| than half of all boats sold, are bought for deep | | | | buy their own boat, but the idea of going on a |
| sea fishing. | | | | deep sea fishing trip will greatly appeal to them. |
| The idea of the study was to reveal which | | | | You do not need to be an experienced fisherman |
| market would be better promoted. Boating or | | | | to take a deep sea fishing trip nor do you need |
| Fishing, however, the study revealed that there | | | | to fork out the cost of purchasing the equipment |
| was a greater market for Boat Fishing as people | | | | needed to take a trip. |
| who like to fish are more likely to buy a boat to | | | | A large percentage of day trip fishing boats |
| go fresh or sea water fishing. | | | | provide all the equipment you need as well as |
| Although these statistics revealed that boat fishing | | | | having experience to hand for those who are not |
| is more popular, not everyone can afford to | | | | familiar with deep sea fishing. |
| purchase a boat, therefore, alternatives such as | | | | Generally you can take a trip any time of year, |
| taking a deep sea fishing trip is also highly | | | | day or night, as long as the trip co-ordinators |
| appealing. | | | | provide this service. |
| Statistics show that people like the idea of | | | | So for you fishermen out there who love the |
| jumping in a boat and going deep sea fishing, | | | | idea of boat fishing yet cannot afford your own |
| especially if you are already a fisherman, | | | | boat, there is still an alternative option for you. |
| therefore, promoting the idea of deep sea fishing | | | | Take a deep sea fishing trip. |