| The study was based on 3 categories, Boater, | | | | a niche market. |
| Angler and Boating Angler. | | | | |
| | | | So not only is there a market to sell boats |
| The study showed that people are more | | | | as well as fishing equipment, there is also a |
| attracted to the idea of boat fishing rather | | | | market to promote deep sea fishing trips. |
| than fishing only. The study also revealed | | | | |
| that people are more likely to buy a boat to | | | | Most anglers today will tell you that they |
| fish rather than buying a boat just for | | | | were first introduced to fishing around the |
| recreation purposes. | | | | age of 8 to 9 and generally through family |
| | | | members. They said they would be more likely |
| The study revealed that fishermen who do not | | | | take up fishing if their friends had the same |
| currently own a boat are actively looking | | | | interest. |
| around to buy one and the purchase is likely | | | | |
| to happen within the next 12 months. | | | | Children today who are interested in fishing |
| | | | probably own their own fishing rod and are |
| Those who boat fish are also more likely to | | | | aware of which bait and weights to use. They |
| have a different perspective on the | | | | likely head off down the local river with |
| environment rather than those who just fish | | | | their friends for a fun day of fishing. |
| or own a boat for general recreation. | | | | |
| | | | It is of course highly unlikely they can |
| The study showed that fishing motivates | | | | afford to buy their own boat, but the idea of |
| people to get out on the water in a boat and | | | | going on a deep sea fishing trip will greatly |
| that more than half of all boats sold, are | | | | appeal to them. |
| bought for deep sea fishing. | | | | |
| | | | You do not need to be an experienced |
| The idea of the study was to reveal which | | | | fisherman to take a deep sea fishing trip nor |
| market would be better promoted. Boating or | | | | do you need to fork out the cost of |
| Fishing, however, the study revealed that | | | | purchasing the equipment needed to take a |
| there was a greater market for Boat Fishing | | | | trip. |
| as people who like to fish are more likely to | | | | |
| buy a boat to go fresh or sea water fishing. | | | | A large percentage of day trip fishing boats |
| | | | provide all the equipment you need as well as |
| Although these statistics revealed that boat | | | | having experience to hand for those who are |
| fishing is more popular, not everyone can | | | | not familiar with deep sea fishing. |
| afford to purchase a boat, therefore, | | | | |
| alternatives such as taking a deep sea | | | | Generally you can take a trip any time of |
| fishing trip is also highly appealing. | | | | year, day or night, as long as the trip |
| | | | co-ordinators provide this service. |
| Statistics show that people like the idea of | | | | |
| jumping in a boat and going deep sea fishing, | | | | So for you fishermen out there who love the |
| especially if you are already a fisherman, | | | | idea of boat fishing yet cannot afford your |
| therefore, promoting the idea of deep sea | | | | own boat, there is still an alternative |
| fishing trips for those who cannot afford to | | | | option for you. Take a deep sea fishing trip. |
| purchase their own boat would also appeal to | | | | |