| Three years ago, adding streaming video | | | | There are novel models that have been |
| for your website would definitely give | | | | introduced in recent years that brought |
| it the wow factor that could distinguish | | | | additional life to the medium, |
| your pages from their competition. It | | | | especially on a marketing perspective. |
| would give your regular visitors | | | | Video testimonials, for example, can |
| something to be excited about, and it | | | | become powerful tools for sales pages. |
| would provide for your website enough | | | | The problem is, sales pages should load |
| buzz that could potentially generate a | | | | up fast, and video streaming might make |
| lot of traffic. | | | | the process slower, which would prove |
| Nowadays, the rules of the ballgame have | | | | fatal for your conversion rate. |
| changed. People, in general, have become | | | | Thankfully, you could convert your video |
| accustomed to streaming video, live or | | | | files into miniscule .swf files and |
| pre-recorded. It just doesn't have the | | | | stream them using derivative RSS |
| umph effect that it once possessed, | | | | technology. No need to subscribe to a |
| partly because the method has been | | | | dedicated streaming server for this one, |
| overused, and partly because the | | | | as technically, your video is not a |
| technology behind it has become rather | | | | video file, it's a Flash file! |
| stale. | | | | Downloadable video files have also been |
| This shouldn't be taken to mean that | | | | given a new lease in life with the |
| videos are totally useless for your | | | | surging popularity of videocasts. Since |
| website, however. | | | | more and more people are downloading |
| They're not. They still remain as | | | | video files these days to upload them in |
| amazing tools that could stir up a lot | | | | their iPod Videos or other portable |
| of fun for your visitors, only, the | | | | video players, a back to basics |
| traditional ways of creating and | | | | approach, with a little innovative |
| implementing them have become old. | | | | twist, has been deemed proper. |
| Nonetheless, if you want to create | | | | Downloadable video files are |
| streaming video the old fashioned way, | | | | experiencing a renaissance. |
| the only thing you have to do is to | | | | Also, many marketers are fast realizing |
| prepare a video file. This video file | | | | the potentials of using videos in lieu, |
| must have either .wmv, .avi, .mpeg, | | | | or in support, of manuals for their |
| .mov, or .rm extension. Thereafter, | | | | products. Studies show that pursuing |
| you'd only need to upload it to your web | | | | this approach have reduced the number of |
| hosting server and provide a link for | | | | technical queries from their customers |
| the same. Every time your visitors would | | | | by as much as 67%. The reason? People |
| click on the link, the appropriate | | | | respond more to what they could see and |
| viewing program would automatically | | | | hear, compared to what they could merely |
| start and they'd be able to view your | | | | read. Since videos are instructive by |
| presentation. | | | | their very nature, they are perfect |
| If you desire true streaming, then you'd | | | | tools for this purpose. |
| have to upload your video file in a | | | | Also, many marketers are creating video |
| dedicated streaming server. This would | | | | products to supplement their packages. |
| allow your visitors to view the feeds as | | | | Doing such has been proven to increase |
| they arrive, and is perfect for live | | | | their sales rate by as much as 23%. |
| events. | | | | Furthermore, with the seeming |
| Another method is progressive streaming. | | | | professionalism attributed to video |
| This means that your visitors can | | | | creation, marketers can justify a higher |
| immediately watch your video file while | | | | price for the packages they offer. |
| they are downloading the same. This is | | | | Video streaming, and videos in general, |
| the most popular approach these days. | | | | are internet marketing staples. Though |
| Websites like are implementing it. | | | | some approaches may grow stale, a little |
| You'd also need a dedicated streaming | | | | creativity would catapult them back |
| server for this. | | | | again in the limelight. Such is the |
| Here are some dedicated streaming | | | | power of videos for marketing purposes. |
| servers you could avail of: | | | | |