| Three years ago, adding streaming video for | | | | |
| your website would definitely give it the wow | | | | There are novel models that have been |
| factor that could distinguish your pages from | | | | introduced in recent years that brought |
| their competition. It would give your regular | | | | additional life to the medium, especially on |
| visitors something to be excited about, and | | | | a marketing perspective. |
| it would provide for your website enough buzz | | | | |
| that could potentially generate a lot of | | | | Video testimonials, for example, can become |
| traffic. | | | | powerful tools for sales pages. The problem |
| | | | is, sales pages should load up fast, and |
| Nowadays, the rules of the ballgame have | | | | video streaming might make the process |
| changed. People, in general, have become | | | | slower, which would prove fatal for your |
| accustomed to streaming video, live or | | | | conversion rate. Thankfully, you could |
| pre-recorded. It just doesn't have the umph | | | | convert your video files into miniscule .swf |
| effect that it once possessed, partly because | | | | files and stream them using derivative RSS |
| the method has been overused, and partly | | | | technology. No need to subscribe to a |
| because the technology behind it has become | | | | dedicated streaming server for this one, as |
| rather stale. | | | | technically, your video is not a video file, |
| | | | it's a Flash file! |
| This shouldn't be taken to mean that videos | | | | |
| are totally useless for your website, | | | | Downloadable video files have also been given |
| however. | | | | a new lease in life with the surging |
| | | | popularity of videocasts. Since more and more |
| They're not. They still remain as amazing | | | | people are downloading video files these days |
| tools that could stir up a lot of fun for | | | | to upload them in their iPod Videos or other |
| your visitors, only, the traditional ways of | | | | portable video players, a back to basics |
| creating and implementing them have become | | | | approach, with a little innovative twist, has |
| old. | | | | been deemed proper. Downloadable video files |
| | | | are experiencing a renaissance. |
| Nonetheless, if you want to create streaming | | | | |
| video the old fashioned way, the only thing | | | | Also, many marketers are fast realizing the |
| you have to do is to prepare a video file. | | | | potentials of using videos in lieu, or in |
| This video file must have either .wmv, .avi, | | | | support, of manuals for their products. |
| .mpeg, .mov, or .rm extension. Thereafter, | | | | Studies show that pursuing this approach have |
| you'd only need to upload it to your web | | | | reduced the number of technical queries from |
| hosting server and provide a link for the | | | | their customers by as much as 67%. The |
| same. Every time your visitors would click on | | | | reason? People respond more to what they |
| the link, the appropriate viewing program | | | | could see and hear, compared to what they |
| would automatically start and they'd be able | | | | could merely read. Since videos are |
| to view your presentation. | | | | instructive by their very nature, they are |
| | | | perfect tools for this purpose. |
| If you desire true streaming, then you'd have | | | | |
| to upload your video file in a dedicated | | | | Also, many marketers are creating video |
| streaming server. This would allow your | | | | products to supplement their packages. Doing |
| visitors to view the feeds as they arrive, | | | | such has been proven to increase their sales |
| and is perfect for live events. | | | | rate by as much as 23%. Furthermore, with the |
| | | | seeming professionalism attributed to video |
| Another method is progressive streaming. This | | | | creation, marketers can justify a higher |
| means that your visitors can immediately | | | | price for the packages they offer. |
| watch your video file while they are | | | | |
| downloading the same. This is the most | | | | Video streaming, and videos in general, are |
| popular approach these days. Websites like | | | | internet marketing staples. Though some |
| are implementing it. You'd also need a | | | | approaches may grow stale, a little |
| dedicated streaming server for this. | | | | creativity would catapult them back again in |
| | | | the limelight. Such is the power of videos |
| Here are some dedicated streaming servers you | | | | for marketing purposes. |
| could avail of: | | | | |