| Sales training can be one of the more | | | | thing applies in sales training. You want to |
| difficult parts of sales. It can be hard to | | | | teach your employees how to get better sales. |
| explain what you're looking for; difficult to | | | | Don't just feed them one-liners or give them |
| convince your sales team that they should do | | | | a product that is sure to sell with or |
| things your way; and a trial to get your | | | | without any assistance. Teach them principles |
| sales team to actually do the things you've | | | | that will improve their selling skills. |
| just trained them in. No one looks forward to | | | | |
| sales training. But unfortunately, it's an | | | | 4. Don't bite off more than you can chew. |
| inevitable part of any company involved in | | | | Don't pack too much information in your sales |
| sales. So in order to make things a bit | | | | training meetings. If necessary, schedule |
| easier for you, here are 6 suggestions of | | | | another meeting to finish going over the |
| things to avoid during sales training. | | | | thing you've been discussing. But don't keep |
| | | | your employees in training meetings for hours |
| 1. Avoid training that promises fun and | | | | upon hours. They will only get bored and |
| games. As tempting as it may be, sales | | | | frustrated and no one will learn anything |
| training that promises fun and games to your | | | | useful. You'll just be wasting your time. So |
| employees is not always the most efficient | | | | be sure that your sales training meetings are |
| way to train. Some experts say that trying to | | | | concise and brief. Each employee should come |
| get your staff all riled up can be a waste of | | | | away with enough learning to make a |
| time and money, especially if the effort | | | | difference in their selling, but not so mach |
| comes late in the day. If your company cannot | | | | that they'll ignore everything you say. |
| offer job satisfaction in general, no amount | | | | |
| of fun and games will be able to fix it. This | | | | 5. Avoid passing fads. Sales scripts are |
| is not to say that you should never offer fun | | | | often taught as magic bullets: "if you use |
| and games during sales training, just that | | | | this script you're guaranteed X-number of |
| you should chose to do so with caution. | | | | sales..." This approach is often popular |
| | | | among sales representatives, but is often |
| 2. Don't wait until the end of the day. | | | | very ineffective. In doing this you're not |
| Anyone who has ever had a job knows how | | | | teaching your sales reps the skills they need |
| slowly the afternoon can drag on. Most people | | | | to succeed. Sales training that follows fads, |
| count the hours until they can go home. So | | | | jumping from one sales system to another, may |
| planning a sales training meeting (which can | | | | confuse sales people or turn them into |
| already cause irritation in some employees) | | | | cynics. |
| at the end of the day can be very | | | | |
| ineffective. Your employees are already tired | | | | 6. Avoid fear of motivational speakers. |
| and bored, and the last thing they need is a | | | | Sometimes what your employees really need is |
| boring meeting on how to improve their sales. | | | | some motivation. Maybe they are already |
| | | | equipped with the best tools for sales; they |
| 3. Teach your sales representatives how to | | | | just need to be motivated to do their best. |
| fish, don't just give them a fish. You've | | | | Inviting a motivational speaker to one of |
| heard the old saying "give a man a fish and | | | | your sales training meeting can be a very |
| feed him for a day; teach him how to fish and | | | | effective training technique. |
| you'll feed him for a life time." The same | | | | |