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6 Things To Avoid During Sales Training

Sales training can be one of the morething applies in sales training. You want to
difficult parts of sales. It can be hard toteach your employees how to get better sales.
explain what you're looking for; difficult toDon't just feed them one-liners or give them
convince your sales team that they should doa product that is sure to sell with or
things your way; and a trial to get yourwithout any assistance. Teach them principles
sales team to actually do the things you'vethat  will  improve  their  selling  skills.
just trained them in. No one looks forward to
sales training. But unfortunately, it's an4. Don't bite off more than you can chew.
inevitable part of any company involved inDon't pack too much information in your sales
sales. So in order to make things a bittraining meetings. If necessary, schedule
easier for you, here are 6 suggestions ofanother meeting to finish going over the
things  to  avoid  during  sales  training.thing you've been discussing. But don't keep
your employees in training meetings for hours
1. Avoid training that promises fun andupon hours. They will only get bored and
games. As tempting as it may be, salesfrustrated and no one will learn anything
training that promises fun and games to youruseful. You'll just be wasting your time. So
employees is not always the most efficientbe sure that your sales training meetings are
way to train. Some experts say that trying toconcise and brief. Each employee should come
get your staff all riled up can be a waste ofaway with enough learning to make a
time and money, especially if the effortdifference in their selling, but not so mach
comes late in the day. If your company cannotthat  they'll  ignore  everything  you  say.
offer job satisfaction in general, no amount
of fun and games will be able to fix it. This5. Avoid passing fads. Sales scripts are
is not to say that you should never offer funoften taught as magic bullets: "if you use
and games during sales training, just thatthis script you're guaranteed X-number of
you  should  chose  to  do  so  with caution.sales..." This approach is often popular
among sales representatives, but is often
2. Don't wait until the end of the day.very ineffective. In doing this you're not
Anyone who has ever had a job knows howteaching your sales reps the skills they need
slowly the afternoon can drag on. Most peopleto succeed. Sales training that follows fads,
count the hours until they can go home. Sojumping from one sales system to another, may
planning a sales training meeting (which canconfuse sales people or turn them into
already cause irritation in some employees)cynics.
at the end of the day can be very
ineffective. Your employees are already tired6. Avoid fear of motivational speakers.
and bored, and the last thing they need is aSometimes what your employees really need is
boring meeting on how to improve their sales.some motivation. Maybe they are already
equipped with the best tools for sales; they
3. Teach your sales representatives how tojust need to be motivated to do their best.
fish, don't just give them a fish. You'veInviting a motivational speaker to one of
heard the old saying "give a man a fish andyour sales training meeting can be a very
feed him for a day; teach him how to fish andeffective training technique.
you'll feed him for a life time." The same



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