| Business translation involves expressing the | | | | audiences. Wal-Mart attracts economical |
| sense of a word or text in another language | | | | consumers; Yonkers appeals to customers with |
| or form for commercial purposes. The concept | | | | exclusive tastes and higher budgets. These |
| is simple; its fulfillment is not. One would | | | | business characteristics help determine |
| assume that the analysis of business | | | | business translations needs. Even within the |
| translation needs is best left with the | | | | same dialect, audiences will differ in |
| translators. However, management can't afford | | | | vocabulary according to age and educational |
| to entrust such important decisions to | | | | level. These are additional factors to take |
| outsiders who don't share their strong | | | | into account when assessing business |
| interest for their company's growth. Three | | | | translation requirements. Most teenagers |
| important things determine the business | | | | around the world have their own jargon. |
| translation campaign of a company. | | | | Likewise, people who live in regions where |
| | | | it's common to be bilingual, such as in |
| Choosing A Dialect | | | | Quebec, Canada, often make use of words that |
| | | | are a cross between the two languages of the |
| All major languages, including English, have | | | | region. It's to the benefit of the company to |
| various dialects. A dialect is a regional | | | | know and meet their business translation |
| form of speech and a variety of language with | | | | needs. |
| a nonstandard vocabulary, pronunciation and | | | | |
| or grammar that's unique to a specific area. | | | | Cultural Aspects |
| The negative impact that an unfamiliar | | | | |
| dialect can have on comprehension by speakers | | | | There's also the need to carefully consider |
| of a different dialect, can prove fatal to a | | | | culture. This point is of particular |
| company's advertising campaign. The United | | | | importance to native English speakers of the |
| Kingdom's famous 'fish and chips' is | | | | U.S.A. Often Americans who have learned |
| understood as 'fish and fries' by natives of | | | | Spanish seek employment in bilingual customer |
| the U.S.A. only because of the dish's | | | | service. Many tend to reply to 'gracias' |
| widespread popularity and much travel between | | | | (thank you), with 'de nada' (you're welcome), |
| the two nations. Unfortunately, this is not | | | | after delivering service to a client. Such |
| the case with many words and phrases that | | | | response reveals the lack of understanding of |
| will be needed in business translation. If a | | | | the importance of courtesy in Spanish. Real |
| company is going to establish a presence in | | | | Spanish speakers often reply with phrases |
| South America, Latin American Spanish instead | | | | such as 'para servirle' (at your service), or |
| of Castillian should be the dialect of | | | | some other phrase that appears so flowery to |
| choice. | | | | a native English speaker that it never occurs |
| | | | to him to adopt the language in its culture. |
| The Targeted Audience | | | | Business translation needs will also be |
| | | | determined by cultural aspects. |
| Most businesses cater to a targeted audience. | | | | |
| Nurseries attract gardeners and landscapers. | | | | Many more factors can be considered, but the |
| Fabric stores appeal to seamstresses, | | | | aforementioned ones should always be included |
| tailors, and those who do crafts. Even | | | | to ensure the company reaps benefit from |
| department and grocery stores target | | | | business translation. |