| "Give a man a fish and you feed him for day. | | | | information? THIS IS THE MOST IMPORTANT |
| TEACH a man to fish and you feed him for a | | | | FACTOR TO DETERMINE, because if people are |
| lifetime." This saying has been referred to by | | | | not looking to buy something you will NEVER |
| many of the internet marketing "gurus" out on | | | | make money! For example, "how to score high in |
| the internet. The saying has a valuable meaning | | | | your SAT examination" would probably not be a |
| and the so called "gurus" cleverly use this to | | | | very lucrative niche because it would only appeal |
| present the idea that they are here to help us all | | | | to students who probably don't have any money |
| "learn to fish". Most have good intentions, but | | | | to buy anything, where as "how to lose 10 |
| many fail to even give the fish out. Mostly all we | | | | pounds by next week" would have much greater |
| get is bait. | | | | marketing potential.b. Is there a problem that the |
| Every home based internet business worker | | | | people in this niche cannot solve themselves? Any |
| knows how important it is to find strong and | | | | niche involving technical expertise would fit nicely |
| profitable niches. Most internet marketing gurus | | | | into this scenario. For example, 'how to solve |
| have an incredibly basic way of teaching niche | | | | Windows Vista registry problems' would likely be a |
| discovery. The entire total of some gurus' | | | | good niche because very few people have the |
| teaching on this can be summarized as: | | | | technical competence to deal with these |
| 1. Choose a topic that you have experience, | | | | problems.c. Do people in this niche have an urgent |
| interest in or just like. | | | | crisis that needs to be dealt with? The greater |
| 2. Use your main keyword from this topic and put | | | | the urgency the better. For example, "how to |
| it into a keyword research tool like Google's | | | | stop your teenager's drug addiction" is a severely |
| external keyword tool or the free version of | | | | acute crisis that needs answers fast.d. Is there an |
| Wordtracker. | | | | 'evergreen' need in this niche that is not a just a |
| 3. Examine the search count. If the numbers are | | | | fad? "How to improve your golf swing" is an |
| near 30,000 per month, it's a good niche. If they | | | | evergreen need compared to "Battle Strategies |
| don't reach 30,000 searches per month, there is | | | | for Call Of Duty IV" or "Tips To Finding F Knight |
| not much of a market and subsequently, it is not | | | | Mohawks in World of Warcraft"(World of |
| a good niche. If the number is well above 30,000 | | | | Warcraft is a PC game). Once the fad for World |
| searches, there's probably too much competition | | | | of Warcraft is replaced by the next hot game, |
| and therefore it is risky to enter this niche | | | | the market for this niche is gone. |
| market. | | | | Obviously, the more 'yes' answers you get to the |
| That's the sum total of what you are told. Based | | | | above questions, the higher the potential for |
| on those three steps, you should find a niche and | | | | profitability in that niche is. |
| prosper beyond all expectation. Be real. What's | | | | 4. Once you have discovered a potentially |
| wrong with this picture and way of teaching? | | | | profitable niche based on the first three steps, |
| Lack of information is what's wrong. | | | | begin to look for some long-tail keywords. The |
| First of all, there is no study into the competition. | | | | long-tail keywords will show you the sub-niches |
| No step taken to discern how strong the | | | | that you can profit from further. An example |
| competition you face in that niche is. | | | | would be when you place "golf swing" into the |
| Secondly, where is the research on long-tail | | | | Google external keyword tool or Wordtracker, |
| keywords? Long-tail keywords are keyword | | | | you get a whole list of related searches. Look for |
| phrases of 3 to 4 words (the more words, the | | | | keyword phrases with three and four words or |
| better). Every home based internet business | | | | more. Some examples are, "bio-mechanics of a |
| marketer knows the significance of long-tail | | | | golf swing", "what is the proper weight distribution |
| keywords. Long-tail keywords can lead you to | | | | during the golf swing","stack and tilt golf swing" |
| lucrative sub-niches. | | | | etc. |
| And third, there is no research into the intention | | | | 5. You need to find out how much competition |
| of the searchers to buy. It is not simply a matter | | | | there is in this niche. To do that just type in all |
| of whether the searchers have money or not. | | | | the keywords you ` have discovered into Google's |
| Some people in a particular niche market may | | | | free keyword analysis tool. This can show you |
| have money, but don't intend to buy a thing. You | | | | the estimated advertiser competition (same as |
| need that information. | | | | marketer competition), the average search |
| So here are the 5 steps of how the gurus really | | | | volume for the previous month and average |
| do their niche and keyword research: | | | | monthly search volume. This tool also gives you |
| 1. Look at your own abilities, knowledge, interest | | | | synonyms for the keywords which is great |
| and experience. A factor from any of these may | | | | because you get more keyword suggestions. You |
| potentially be a good niche to market for your | | | | can then identify keywords with many searches, |
| home based internet business. | | | | but as less competition as possible. |
| 2. Identify the hot topics and buzz words within | | | | Use these steps above as a much more |
| the market i.e. currently what's the most | | | | complete way of doing niche research and beat |
| talked-about thing? What's buzzing or new in and | | | | the gurus at their own game. You will not only |
| around town? Could this be a potential niche? | | | | discover profitable niches but also the other |
| 3. From steps 1 and 2, identify potential niches. | | | | relevant keywords in those niches. By doing this |
| Then run these potential niches through these | | | | you will have a solid start in your home based |
| 'filters':a. Are people in this niche ready to buy and | | | | internet business and you can supercharge your |
| not merely freebie seekers or looking for | | | | niche marketing. |