| Every silent auction is going to be different, not a | | | | it is almost guaranteed that these items will go. |
| one is going to have the exact type of people | | | | When I speak of when it is, I am referring to the |
| showing up, it will always be a big mixture. Your | | | | season. Is it going on around Christmas time? If |
| goal for putting on a silent auction is to have | | | | so maybe the service of putting up Christmas |
| every item sell for a very hefty profit. But saying | | | | lights and taking them down with a free tree |
| to do this and actually doing it are 2 totally | | | | removal will be something someone will be more |
| different things. First you will have to consider | | | | than happy to bid on. Same goes for if it is |
| your event, what is it about, when is it, who is | | | | summer and you are offering a wonderful |
| attending, what kind of items do you think they | | | | vacation package to an exotic location. These |
| would bid on. | | | | items go great with the mood of the season. |
| When I speak of what your event is going to be | | | | When I speak of who is attending I am talking |
| about, I am mostly talking about weather or not | | | | about all aspects. This is important because you |
| it is going to be themed, or is it going to be | | | | want to know your demographics. You wouldn't |
| focused on the charity itself. Sometimes for | | | | offer a deep sea fishing trip to a group of mostly |
| certain charity events there is not a lot of items | | | | females, or the other way around a spa |
| that will go with the theme of the charity. For | | | | treatment to a group of men (unless they plan on |
| example the AHA might not sell Omega 3 & 6's | | | | getting it for their significant other). Also in terms |
| just because they know it is good for the heart. | | | | of financial status, you wouldn't want to only have |
| However on the other hand if you are the | | | | items that are thousands of dollars if your target |
| Humane Society and you are holding a silent | | | | demographics show that most of the people |
| auction, there is a good chance that a lot of the | | | | attending are in a lower tax bracket then the |
| people attending your event are animal lovers and | | | | ones that usually bid on those types of items. |
| probably have one of their own. If this is the | | | | Basically being really creative in coming up with |
| case, items like - doggy spas, doggy haircuts, new | | | | ways to reach the emotions and interest of your |
| items for their cats (not really sure what they | | | | donors or people attending your event is your |
| like), are going to sell really well because people will | | | | goal. Make it absolutely so targeted to their tastes |
| want those items and if it goes to a good cause | | | | and it will be really difficult for them to say no. |