List Building - Write Compelling Copy for Your Squeeze Page

Writing compelling copy may be one of the mostniche idea:o How to Dress for Safety When Deep
difficult things about creating your squeeze page.Sea Fishingo Discover the #1 Safety Tip from a
You are basically going to take 1 to 3 paragraphsDeep Sea Fisherman Himselfo The One Color
and describe what this product or ebook will doSharks Love and You Should Never Wear
for the person who downloads it. Once again, youUnderwatero How to Escape From the Deadly
are going to write about what the product can doElectric Eelso Must - Have Information on
for the person, not how wonderful the productChoosing the Right Deep Sea Guideo How to
itself is. The only thing the reader cares about isHave Fun and Stay Safe on Your Deep Sea
what it will do for them.Fishing Trip
One way to come up with compelling copy forNotice the excitement and suspense these benefit
this is to write a few paragraphs, imagining thatbullet points create (except perhaps the last one)
you are writing to a good friend of yours,create for the reader, and notice that each of
describing why they should read your new book.these benefits appeals to the reader himself.
You should write it as if you personally know theThey don't tout the greatness (for lack of a
person that is going to read it.better word) of your web site or your product,
Do not feel compelled to make this copy long,instead they focus on what the reader himself
just make sure that it adequately describes whatmight need.
the free giveaway is going to do for the personThe benefits are all about the reader, the surfer.
reading it. One way to make this easy would beThey are designed to compel the reader of your
to offer a sentence or two about what eachsqueeze page to download your free gift to
section in the ebook will teach the reader. If youthem. But a free gift is only a bargain if the gift
have 8 - 10 sections in the book, it will be quitehas usefulness to the reader. So your giveaway
easy to write 8 - 10 sentences about the ebookmust have value, must impart something of value
and its value to the reader.to the reader, your future subscriber.
Create Bullet Points for Your Squeeze PageAnd in the same way, your benefit points must
In this next section of your squeeze page, yoube exciting to the reader, they must inspire the
will create a short list (I prefer 5 - 8) benefits tosurfer or reader of your squeeze page to choose
the reader.to download the free gift.
As an example, keeping with the deep sea fishing