| If you are working as a professional salesperson, | | | | inside your house? All of these questions leads us |
| this is *the* question you really should ask | | | | to the next question: So how should we be in |
| yourself over and over again. Why do people buy | | | | order to make people like and look up to us? |
| anything, and the even more important question | | | | Human beings are selfish by nature, and because |
| in the world of selling: Who do people buy from? | | | | of this trait we tend to like people who we think |
| In order to increase your sales figures, you really | | | | are similar to us, and people that show sincere |
| should belong to the category of sale reps that | | | | interest in us. For example, It's because of the |
| people buy from. | | | | latter truth that you as a salesperson never |
| It is often said about certain people that they are | | | | should talk about yourself, but instead focus all of |
| "natural born salespeople". They just have this | | | | your attention on the client. Find out about their |
| indefinable "something" to them, that makes them | | | | interests, and ask questions. |
| the perfect sales machine. If you start studying | | | | If a prospect is passionate about fishing, some |
| these people, you will discover that they share | | | | questions about that particular subject will soon |
| one or two similar characteristics. | | | | make him feel better about you. In addition he will |
| They are either people we like, or people we look | | | | at the same time think that you are similar to |
| up to. How often do you buy something from a | | | | him, since you also are interested in fishing. Of |
| rude and repulsive salesperson? How about letting | | | | course this technique will work best if you actually |
| a door-to-door salesman wearing rugged clothes | | | | are interested in the subject. |